Your PPC Links from the Paid Search Association - Feb 7 to 14, 2025
All The Latest Happenings in Paid Search
TikTok is back in US Apple's & Google's app stores - Andrew Hutchinson (SMT)
Automatic video shortener lands in GAds - Julie F. Bacchini / Anu Adegbola
The battle of the videos: Meta vs YT Shorts (real case data) - Lexi Hobbs
GAds Brand Guidelines updates (before March) - Arpan Banerjee / A. Dekker
PPC (& beyond) tools worth testing in 2025 - Laura Schiele
New insights triggered by PMax Search Themes - Natasha Kaurra
6 must have of successful ads - Savannah Sanchez / A.Hutchinson (SMT)
2025 edition of PPC salary survey (answers within Feb 28) - Duane Brown
Top 10 PPC News from Feb 7 to 14, 2025 - ADworld Experience
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Klever is a platform-agnostic ad tech company which merges state-of-art technology with the most experienced minds in the business to create the perfect alchemy of machines and humans. Their deeply-experienced trading experts are redefining programmatic success for leading agencies in a very personal way - and having a great time doing it.
It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.
ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event, ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.