Your PPC Links from the Paid Search Association - Apr 18 to 25, 2025
All The Latest Happenings in Paid Search
Google clarifies how multiple ad auctions work in SERP - Google
MetaAds (partially) land on Threads - Dario Zannoni
Google confirms Chrome will not sunset 3rd party cookies - Anthony Chavez
The Script Day (free webinar on April 29 with some of the top World's Gads Scripters) - Gabriele Benedetti
Improve lead quality & lower cost in MetaAds - Jon Loomer
Paid Search is still the king in PPC - Danny Goodwin
MetaAds updates dynamic labels for Adv+ Catalog Ads - Andrew Hutchinson
How LLM can help PPC industry (& beyond) - Frederick Vallaeys
Checkout on Merchant (direct link to checkout page) for DGen in US - Google
Microsoft’s Account Manager onboarding of sub-accounts set back to manual - Kirk Williams + others
Mini-guide to AmazonAds match types - Robyn Johnson
Ask for the PMax search term report to your Google rep - Ruben Runneboom
Tinuiti’s Q1 2025 Digital Ads Benchmark Report Exec Summary - Anu Adegbola
Snapchat launches an affiliation program to promote its Ads platform - Snapchat
Top 10 PPC News-Parade from April 18 to 25 - ADworld Experience
A Big Thank You To Our Sponsors:
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It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.
ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event, ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.